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Consumer Trends

Consumers welcome increased menu transparency

A majority of diners approve of the new healthcare bill requiring all restaurants with 20 or more locations to include calorie counts on menus, according to new research from Mintel.  

  • The latest survey found that more than 60 percent of restaurant-goers say restaurants should post nutritional information on their menus and 44 percent say the federal or local government should facilitate such actions.
  • Research findings indicate that restaurant patrons want meals that are both full of flavor and healthy, with nearly 60 percent of diners saying they want a meal that tastes great and 23 percent saying they want a meal that is healthy. Only 14 percent of respondents said they were never interested in ordering healthy food when dining out.
  • Nearly half of respondents also claimed to eat healthier foods at restaurants in the past year. Diners had various methods to improve their diet, with 67 percent saying they chose reduced fat items and 52 percent saying they ate more fruits and vegetables. Nearly half of patrons said they cut calories by ordering less food. 

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