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Consumer Trends

Factoid of the week: Consumers to spend cautiously this Valentine’s Day

The percentage of Americans who will celebrate Valentine’s Day with their loved ones in 2014, compared to 60 percent last year.

The amount the average person plans to spend on candy, cards, gifts, dinner and more, up only slightly from 2013.

Portion of people who will celebrate with an evening out.

$3.5 billion
Estimated total people will spend this year going out for Valentine’s Day.

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