facebook pixal
Consumer Trends

Mediterranean cuisine hits the mainstream

Once considered a specific culinary style found only in select restaurants, Mediterranean cuisine with Greek, Spanish and Middle Eastern roots is showing up on the menus of national chain eateries. There is a growing consumer interest in Mediterranean cuisine specifically, as Americans become more health- conscious and seek simpler and fresher alternatives that spare the fat. 

  • 6 in 10 consumers indicate they would likely order a menu item featuring flavors and ingredients associated with Mediterranean cuisine
  • At a 1.7% increase from 2009, sales at Mediterranean chains (Greek, Spanish, and Middle Eastern) grew to $362 million in 2010
  • Operators are featuring more falafel, hummus, chickpeas and Greek yogurt in dishes. In addition, pita sandwiches and Greek entrée salads have become more prevalent on menus

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


More from our partners