Millennials, the much lauded-after generation that marketers still are trying to figure out, have a different set of needs and wants than the overall consumer base. Quality must be balanced with convenience, and it’s as much about the overall experience as it is about the food. Technomic asked millennials to rate their visits at restaurants to see which chains are meeting those dining-out desires. Here’s a look at who came out on top:
Quick service
| CHAIN | OVERALL RATING |
| Krispy Kreme | 67.8% |
| In-N-Out Burger | 66.9% |
| Chick-fil-A | 65.5% |
| Ben & Jerry's | 62.3% |
| Cinnabon | 62.0% |
Fast casual
| CHAIN | OVERALL RATING |
| Firehouse Subs | 66.3% |
| Raising Cane's Chicken Fingers | 63.6% |
| Fuddruckers | 63.0% |
| Jersey Mike's Subs | 62.4% |
| The Habit Burger Grill | 62.4% |
Midscale
| CHAIN | OVERALL RATING |
| Cracker Barrel Old Country Store | 63.0% |
| Bob Evans | 50.7% |
| Waffle House | 47.7% |
| Huddle House | 46.7% |
| IHOP | 45.6% |
Casual dining
| CHAIN | OVERALL RATING |
| The Cheesecake Factory | 63.0% |
| Bahama Breeze | 61.6% |
| Seasons 52 | 58.9% |
| Carrabba's Italian Grill | 58.6% |
| Maggiano's Little Italy | 58.2% |
VIEW THE FULL CONSUMER PACKAGE
Source: 
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.