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Consumer Trends

Restaurants' stand to gain $1B from NFL's Week 1

New research shows that the exclusion of fans from most stadiums will be a boon to takeout and delivery.
Public House Wings
Photo courtesy of Public House Chicago

Restaurants will see a sales pop of nearly $1 billion this weekend as a result of pro football’s return without crowds in the stands, according to a just-released projection from a data analytics company.

The decrease in live event attendance and spending is a huge boon to restaurants and grocery & liquor stores,” says PredictHQ. “No fans or limited fans at games means we’ll see Super Bowl-caliber consumption of pizza, beer, wings, chips & dips every Sunday.”

The company foresees a half-billion-dollar bump from Thursday night’s game alone. While the Kansas City Chiefs battle the Houston Texans in the first NFL contest of the 2020-21 season, consumers will be munching on delivered and takeout pizza, wings and sandwiches worth tens of millions of dollars. The specific sales projections by product, as indicated by a survey of 2,500 football fans:

Food                                       Share of all orders                    Total sales (mil.)

Pizza                                          25%                                                     $61.3
Wings/fried chicken              22%                                                     $31.6
Fast food                                   11%                                                     $27.8
Barbecue/ribs                          11%                                                     $31.6
Deli sandwiches                         9%                                                    $14.8
Burritos/tacos                            6%                                                    $10.1

Source: PredictHQ

Americans are definitely ready for the joy of watching the NFL with their friends and family,” said Campbell Brown, CEO of PredictHQ. “This will cause a huge surge in demand that food providers and restaurants need to be ready for.”

Many NFL stadiums will be closed to attendees this season because of the coronavirus pandemic. Others are open to fans at limited capacities. Some are themselves offering takeout and delivery.

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