LTOs help keep restaurants top of mind in an increasingly competitive marketplace. Follow these trends to help shape new menu items for specific groups.
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This post is sponsored by Butterball Foodservice
The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.
Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.
The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.