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People from all walks of life drive up to order their food. But some demographic groups are more likely to pull up, according to Technomic's Consumer Brand Metrics.
59% of drive-thru consumers are women, vs. 51% of all study respondents.
20% of customers at the window are black, vs. 14% of all of those surveyed.
57% live in households that make less than $50,000 in annual income, vs. 46% of all respondents.
34% those ordering at the drive-thru are millennials, vs. 31% of all.
Is customization still king for fast casuals? Some chains are moving toward more chef-curated items to speed ordering.
Operators are mulling new designs and revamped real estate strategies as the COVID crisis drags on.
These chains, which had largely relied on dine-in business before the crisis, are playing catch-up with quick-service brands.
The third-party delivery company could raise more than $3 billion in its upcoming initial public offering.
These emerging chains are the growth vehicles to watch—the ones poised to be major industry players in the coming years.
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RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
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