Who is the drive-thru consumer?

People from all walks of life drive up to order their food. But some demographic groups are more likely to pull up, according to Technomic's Consumer Brand Metrics.

59% of drive-thru consumers are women, vs. 51% of all study respondents. 

20% of customers at the window are black, vs. 14% of all of those surveyed. 

57% live in households that make less than $50,000 in annual income, vs. 46% of all respondents.

34% those ordering at the drive-thru are millennials, vs. 31% of all.