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People from all walks of life drive up to order their food. But some demographic groups are more likely to pull up, according to Technomic's Consumer Brand Metrics.
59% of drive-thru consumers are women, vs. 51% of all study respondents.
20% of customers at the window are black, vs. 14% of all of those surveyed.
57% live in households that make less than $50,000 in annual income, vs. 46% of all respondents.
34% those ordering at the drive-thru are millennials, vs. 31% of all.
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