Consumer Trends
Consumer trends, insights and preferences
Consumer Trends
Does a strong political reputation boost a restaurant’s top line?
Patrons’ visitation results from strong ties with restaurants’ values.
Consumer Trends
Survey: Millennials feel awkward sending back restaurant food
Older customers are more likely than younger ones to return a meal to the kitchen.
A loud restaurant creates an unpleasant dining experience, at least according to results of a recent survey by American Express MarketBriefing. While many dislike din of any kind, most tolerate music better than other types of noise. The survey also found women especially sensitive, with 62% saying that too much noise adds stress to the meal.
Generation Y—a.k.a.the Millennials— is discovering that wine is their beverage of choice for many occasions. Long seen as an accompaniment to dinner, young drinkers are increasingly sipping wine at everyday activities—from baseball games to concerts and beach outings—motivating brands to re-evaluate how they market their products.
Americans and Brits are eating out more often, according to two reports released this week. The NPD Group, a Chicago market research firm, delivered the upbeat news that the industry posted a 0.5% gain in restaurant counts in Spring 2012. And the latest QuickBite survey by London-based Horizons found that the average British adult had eaten out 2.77 times during two weeks this June, compared with 2.02 times in July, 2011.
Adult beverages at the bar are growing in dollars and volume despite the rocky economic environment, notes Technomic in its 2012 Bar TAB (Trends in Adult Beverage) report. And creative non-alcoholic drinks are also on the rise, according to the National Restaurant Association’s What’s Hot 2013 Chef Survey.