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Consumer Trends

Consumer trends, insights and preferences

Consumer Trends

Customers confused about sustainability claims

Shoppers are continuing to buy products that are sustainable and eco-conscious, but few are familiar with the meanings of the terms on the packaging. Though words like “recycled” or “eco-friendly” are common to consumers, newer terms like “fair trade” or “wind powered” are more difficult for them to define.

Consumer Trends

Customers skeptical of "green" restaurant practices

When large restaurant companies implement sustainability policies, customers seem to react in a contrary way—and their evaluation of those companies may actually diminish. In a new study from the Cornell Center for Hospitality Research, researchers Michael Giebelhausen and Helen Chun conducted two experiments to examine this contrary behavior.

A survey of U.S. chefs conducted by the National Restaurant Association (NRA) indicates healthier kids fare and local sourcing of food will be the hottest trends on U.S. restaurant menus in 2012, UPI reports.

Which restaurant chains are valued most by Millennials for the brands’ social-responsibility efforts? Here’s a hint: Don’t waste a guess on Chipotle or Starbucks.

Sandwiches are the cornerstone of lunch and dinner menus at both limited- and full-service restaurants, where they are offered more than any other entrée. More consumers report purchasing sandwiches away from home today vs. just two years ago, due in large part to operators' innovative responses to consumer demands for lower prices, greater variety, fresher fare, flexible portions and healthier items.

Combined, the Hispanic and Asian communities now make up 22% of the U.S. population—a statistic that is having a huge impact on Americans' eating habits. Add to that the large number of additional Americans who embrace change and multicultural influences, and the result is a majority who seek out and appreciate authentic and flavor-forward global foods.

It had been just a bad memory: Smokers raising hell in restaurants that dared to curb their vice, and the health-minded leaning hard on operators to snuff out second-hand smoke.

Technomic has announced the winners of its 2015 Chain Restaurant Consumers’ Choice Awards, which are based on consumer assessments delivered through the research and consulting firm’s ongoing Consumer Brand Metrics study.

As consumers become more diverse and complex, it’s wise to look beyond traditional demographics—to understand behavioral patterns and attitudes—to help meet their needs and win them over.

At a time of softening traffic, consumers say the old draws may not be what pulls them into one restaurant versus another. Here are the features they cite as actually turning their heads today.

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