Consumer Trends
Consumer trends, insights and preferences
Consumer trends, insights and preferences
Technomic rated chains' connection to consumers through a series of questions designed to gauge loyalty and perception of a brand.
It’s hard to win in business, especially in the restaurant business, without engaging Hispanic consumers, says Peter Filiaci, VP of strategy and insights/restaurants at Univision.
In the current economic climate, 61 percent of Americans see service as especially important and they are willing to spend 9 percent more when a company provides outstanding service, according to the American Express Global Customer Service Barometer. Similar results were found worldwide. Indian and Japanese consumers are ready to pay 11 percent and 10 percent more respectively for good service.