Consumer Trends
Consumer trends, insights and preferences
Consumer Trends
7 key consumer types
As consumers become more diverse and complex, it’s wise to look beyond traditional demographics—to understand behavioral patterns and attitudes—to help meet their needs and win them over.
Consumer Trends
What draws restaurant visits
At a time of softening traffic, consumers say the old draws may not be what pulls them into one restaurant versus another. Here are the features they cite as actually turning their heads today.
Shoppers are continuing to buy products that are sustainable and eco-conscious, but few are familiar with the meanings of the terms on the packaging. Though words like “recycled” or “eco-friendly” are common to consumers, newer terms like “fair trade” or “wind powered” are more difficult for them to define.
When large restaurant companies implement sustainability policies, customers seem to react in a contrary way—and their evaluation of those companies may actually diminish. In a new study from the Cornell Center for Hospitality Research, researchers Michael Giebelhausen and Helen Chun conducted two experiments to examine this contrary behavior.