Consumer Trends

Consumer trends, insights and preferences

Consumer Trends

Factoids of the day: Loyalty programs by the numbers

A new study looks at the awareness of frequent-buyer programs and which user premiums are preferred.

Consumer Trends

5 consumer trends for 2015

Editor Kelly Killian shares her predictions on what restaurateurs can expect from customers next year.

Technomic asked consumers what restaurant their favorite is and why, and which they visit most often. Here's what they said.

Which foodservice segments are snagging the attention of Gen Z, the younger siblings of the much-ballyhooed millennials? Their spending power is rising, so how do you capture their attention? Read on to find out.

The QSR Plus subsegment continues to be a sweet spot, with chains such as In-N-Out Burger and Culver’s scoring well for made-to-order fare served at a value price.

Here’s how restaurants can promote value without focusing on price alone.

Operators are bringing their trailers indoors.

Diners are eating seafood less frequently now than they were two years, according to new Technomic data. Operators may want to reconsider offering these five particular seafood items for Lent as diners’ interest in them declines.

As it proliferates, the tasting menu grows up.

According to The NPD Group’s Spring 2010 ReCount census, the number of U.S. restaurant units fell by -1%, or by 5,204 units this year compared to spring 2009. Independent restaurant closings contributed the most to this number, while chain restaurants remained fairly stable. Greg Starzynski, director of product development-foodservice at NPD, attributes the decline to the loss of consumer traffic over the last year.

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