Consumer Trends
Consumer trends, insights and preferences
Consumer trends, insights and preferences
A new study looks at the awareness of frequent-buyer programs and which user premiums are preferred.
Editor Kelly Killian shares her predictions on what restaurateurs can expect from customers next year.
According to The NPD Group’s Spring 2010 ReCount census, the number of U.S. restaurant units fell by -1%, or by 5,204 units this year compared to spring 2009. Independent restaurant closings contributed the most to this number, while chain restaurants remained fairly stable. Greg Starzynski, director of product development-foodservice at NPD, attributes the decline to the loss of consumer traffic over the last year.