Consumer Trends
Consumer trends, insights and preferences
Consumer Trends
5 consumer trends for 2015
Editor Kelly Killian shares her predictions on what restaurateurs can expect from customers next year.
Consumer Trends
Consumers discuss their favorite restaurants
Technomic asked consumers what restaurant their favorite is and why, and which they visit most often. Here's what they said.
Members of Gen-Y or the millennial Generation—18-to 29-year-olds—were hit harder with pay cuts and unemployment during the recession, but their spending habits have not significantly changed. In addition, the diversity of this multicultural generation is increasing. According to Packaged Facts’ recent Gen-Y research, it is expected that these freer-spending millennials will be critical to American economic recovery.
Moms reported that the biggest difficulty in getting their children to eat more fruits and vegetables was the lack of having a wide variety of options in restaurants. Although they noted that in 2010 it was significantly easier for them to find fresh produce when dining out, especially at fast food establishments, it still accounts for only a fraction of the menu items at QSRs, and there is still huge room for improvement.