Consumer Trends
Consumer trends, insights and preferences
Consumer Trends
Snacking strengthens restaurant spending
Restaurants are increasingly relying on snacks to entice customers to purchase additional foods and beverages, according to Snack and Dessert Trends in the U.S. Foodservice Market by research publisher Packaged Facts. “Snack foods are the means through which foodservice players are boosting mid-morning and mid-afternoon sales and driving guest traffic,” says Don Montouri, publisher of Packaged Facts.
Consumer Trends
Consumers believe healthy can be tasty
Most consumers now believe that “good for you” items can be at least as tasty as indulgent ones, reports MarketBriefing, produced by Technomic. But the quality and “oomph” of the food, cooking style, herbs and spices become more important when they’re not masked by lots of fat, calories and salt.
Amusement park food and beverages sales are often an overlooked, under-appreciated opportunity. Yet, there's much more than cotton candy and corn dogs involved, according to a report by Packaged Facts, a division of MarketResearch.com. Sales of amusement park eats have increased steadily in the last four years, bringing figures that have surpassed pre-recession levels.
As more brands, flavors and varieties of hard cider appear, experimentally minded American consumers are discovering a taste for the fizzy apple drink. A recent survey from Consumer Edge Insight’s Alcoholic Beverage DemandTracker shows an increasing number of women being drawn to new cider options, and men seeking them out as an alternative to other beverages.
It seems breakfast can be the most important meal of the day—especially for restaurants. A recent Technomic MarketBriefing revealed that nearly 9 out of 10 consumers surveyed eat brunch at a restaurant at least occasionally. What’s more, Mintel predicts breakfast sales will increase 22.1 percent between now and 2017.