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Consumer Trends

Consumer trends, insights and preferences

Consumer Trends

A growth spurt for catering

May 17, 2011

Foodservice catering is gathering strength and rebounding, and the forecast looks bright through 2012. Signs of recovery began in 2010, due to aggressive expansion into the catering space by limited-service establishments, the return of business event-driven spending and a healthier consumer outlook.

Consumer Trends

Tap water is the hottest beverage trend

 Oct. 28, 2011

Tap water is now one of the fastest growing beverages ordered at U.S. restaurants. Conversely, revenue-generating beverages have been declining since 2006. According to market research firm NDP Group, who published the report, Beverages at Foodservice: Satisfying Our Thirst for Beverages.

Consumer Trends

Hitting the breakfast sweet spot

Feb. 23, 2012

Among certain demographic groups, lack of appetite and time constraints are leading to a growing population of breakfast skippers. These and other emerging trends spell opportunity for operators and manufacturers, who can fight back with quicker, more efficient breakfast options.

Consumer Trends

A nation of nibblers: Snacks

Jul. 31, 2012

Snacks have become a customer-driven demand in foodservice.

Consumer Trends

Breakfast: Waking up to bold flavors and healthy fare

Jan. 24, 2013

In its report “The Breakfast Club: An Update on Morning Meal Trends,” Datassential unveils the top five fastest-growing breakfast items as yogurt, frittatas, oatmeal, burritos, and huevos rancheros. These trends, according to the report, reflect widespread sub-trends impacting the industry, especially at QSRs and mid-scale establishments.

Consumer Trends

Drink up

Jul. 15, 2013

Smart operators are paying more attention to the beverage side of the menu. Today's customers crave more variety, innovation and flavor—in both alcoholic and non-alcoholic drinks. When concepts satisfy these cravings, they can build traffic, increase profits and stand out from the crowd.

Consumer Trends

Loyalty programs often overlook most loyal customers, study finds

By Kelly Killian on Mar. 31, 2014

Restaurant loyalty programs often have it all wrong. It’s not about wooing the hot new customer, it’s about loving the one you’re with.

Consumer Trends

10 trends trickling down from independents

By Patricia Cobe on Oct. 27, 2015

Consumers expect to try something they haven’t tasted before when they visit an independent restaurant, reported Technomic at its MenuMonitor conference.

Consumer Trends

Taco Bell Cantina's report card

By Kathleen Squires on Mar. 15, 2016

Cantina was designed as part of a growth plan geared toward capturing millennial consumers. It was important for Taco Bell to win back this audience.

Consumer Trends

Consumers' Choice Award-winning chains

By Restaurant Business Staff on Jan. 17, 2017

Technomic looks at consumers’ assessments of more than 60 attributes in order to determine the winners of its annual Chain Restaurant Consumers’ Choice Awards.

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