Domino’s to add push-button ordering

dominos cheese pizza

Domino’s is adding yet another way for customers to order pizzas with a minimum of effort, though the option is limited right now to the United Kingdom: Patrons can request the delivery of a pie merely by pressing a button.

The Easy Button is an actual button, embedded in a wedge-shaped base that’s packaged in a miniature pizza box. Users input their pizza preferences into the Domino’s app and then sync with the button device via Bluetooth. Once that step is taken, they can place an order just by pushing the button.

One-touch ordering is also available via the Domino’s app, but the new option spares customers the labor of having to pick up their phones, find the app, open it and then press.

Domino’s already enables members of its loyalty program to order a pie by texting a pizza emoji.

It is not clear if the new Easy Button will be sold to customers or provided free.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

In the Del Taco franchisee bankruptcy, signs of the industry’s distress

The Bottom Line: Why did a 22-unit operator of the Mexican chain turn to one of the riskiest pieces of financing? Because the industry is in a tough spot, and some operators have few options.

Financing

Once a skeptic, Domino's embraces third-party aggregators

The Bottom Line: The pizza chain’s deal with DoorDash appears to be working as expected, according to the data firm M Science. Those aggregators have become vital for Domino’s market share, and other chains too.

Food

Lime Fresh Mexican Grill carves out a new pizza category on its menu

Behind the Menu: The Miami-based fast casual partnered with a Florida hot sauce company to launch scratch-made Mexican pizzas with local flavor.

Trending

More from our partners