Dunkin’ Brands’ president of global marketing and innovation to retire

Dunkin' Brands, parent company of Dunkin’ Donuts and Baskin-Robbins, announced today that its president of global marketing and innovation, John Costello, has decided to retire in mid-2016. Though Costello will retain his title until retiring, he will transition to a more strategic role focused on brand evolution with emphasis on the company’s international businesses.

Dunkin’ Brands Chairman and CEO Nigel Travis tipped his hat to Costello in a statement released today, praising Costello’s central role in Dunkin’ Brands’ success since joining the company in 2009. “Thanks in great part to John,” Travis said, “we have delivered brand-differentiating marketing campaigns for Dunkin' Donuts and Baskin-Robbins, both domestically and abroad; introduced hundreds of high margin, innovative menu items that have driven comp sales; positioned our company as a leader in the digital marketing space with such initiatives as the launch of the Dunkin' Mobile App, the DD Perks loyalty program and Baskin-Robbins online cake ordering; and grown our consumer packaged goods business.”

Dunkin’ Brands does not plan to replace Costello, but will promote two members of the senior marketing leadership team to take on his responsibilities. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Restaurants have a hot opportunity to improve their reputation as employers

Reality Check: New mandates for protecting workers from dangerous on-the-job heat are about to be dropped on restaurants and other employers. The industry could greatly help its labor plight by acting first.


Some McDonald's customers are doubling up on the discounts

The Bottom Line: In some markets, customers can get the fast-food chain's $5 value meal for $4. The situation illustrates a key rule in the restaurant business: Customers are savvy and will find loopholes.


Ignore the Red Lobster problem. Sale-leasebacks are not all that bad

The decade-old sale-leaseback at the seafood chain has raised questions about the practice. But experts say it remains a legitimate financing option for operators when done correctly.


More from our partners