Dunkin' Brands, parent company of Dunkin’ Donuts and Baskin-Robbins, announced today that its president of global marketing and innovation, John Costello, has decided to retire in mid-2016. Though Costello will retain his title until retiring, he will transition to a more strategic role focused on brand evolution with emphasis on the company’s international businesses.
Dunkin’ Brands Chairman and CEO Nigel Travis tipped his hat to Costello in a statement released today, praising Costello’s central role in Dunkin’ Brands’ success since joining the company in 2009. “Thanks in great part to John,” Travis said, “we have delivered brand-differentiating marketing campaigns for Dunkin' Donuts and Baskin-Robbins, both domestically and abroad; introduced hundreds of high margin, innovative menu items that have driven comp sales; positioned our company as a leader in the digital marketing space with such initiatives as the launch of the Dunkin' Mobile App, the DD Perks loyalty program and Baskin-Robbins online cake ordering; and grown our consumer packaged goods business.”
Dunkin’ Brands does not plan to replace Costello, but will promote two members of the senior marketing leadership team to take on his responsibilities.