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Emerging Brands

A look inside Sun & Fork: First Watch’s new fast-casual concept

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Its namesake brand will focus intently on dinner, a bid to build on the success of a new chicken line, while the parent operation tweaks Holler & Dash and works with Punch Bowl Social.

The new menu item is compliant with Whole30 and paleo diets.

The polished-casual operator intends to stay in the high end of the casual market with a new steak and seafood venture.

More professional athletes are pursuing second careers in the restaurant business, and franchise systems eagerly welcome them.