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Emerging Brands

Pink Taco founder Harry Morton has died

Morton, 38, came from a long line of restaurateurs.
Photograph: Shutterstock

Harry Morton, 38, founder of the Pink Taco chain and a member of a legendary restaurant family, has died, the casual-dining chain confirmed Monday.

The cause of Morton’s death has not been released. Media reports said that he was found dead in his Beverly Hills, Calif., home Saturday and that there were no signs of foul play.

“We are saddened by the passing of Harry Morton, the founder and former owner of Pink Taco,” a company spokesperson said in a statement. “Harry was a visionary and restaurateur ahead of his time, and his contributions, both professionally to our brand and personally to those he worked with, were numerous. Our thoughts and condolences are with his family and friends during this difficult time.”

Harry Morton is the son of Peter Morton, founder of the Hard Rock Cafe. His grandfather is Arnie Morton, creator of Morton’s The Steakhouse. The patriarch’s other children are also industry players, including Michael Morton of N9NE Steakhouse, David Morton of DMK Burger Bar and Amy Morton of Found Kitchen and Social House in suburban Chicago.

Pink Taco has units in Los Angeles, Boston, Chicago and Las Vegas. A Miami location is listed as “coming soon” on the restaurant’s website.

Harry Morton was also an owner of West Hollywood’s Viper Room nightclub.

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