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Emerging Brands

Shaquille O’Neal’s Big Chicken prepares for big growth

The former NBA star’s fast-casual chicken concept is getting into ghost kitchens, franchising and cruise ships, all the while finding the best ways to leverage its famous founder’s image.

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Restaurant Business Exclusive Content

Food

The hummus wave is becoming a tsunami

A dip that originated in the Middle East has gone mainstream on fast-casual and school-lunch menus. Now new variations are coming out of those roots.

Marketing

How Culver’s turned its April Fool’s joke into a big marketing win

The Midwest burger chain, not known for taking risks, quickly developed its cheese curd topped Curderburger after its prank led to a push for a real one. The result was a social media win and, perhaps, a regular menu offering.

Operations

Restaurants unlikely to find relief under Biden's supply-chain remedies

The president's plan addresses only one problem afflicting the pipeline, and that's not enough, according to RB's Reality Check.