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Emerging Brands

Snooze launches a convenience-driven virtual breakfast concept

Called Bodegga, the limited-menu venture is positioned as an upscale alternative to grab-and-go a.m. meals.
Photograph courtesy of Snooze

The 52-unit Snooze breakfast-and-brunch chain is developing a virtual sandwich and burrito concept to serve customers looking for a more convenient a.m. option than a full-scale morning meal from the mother brand.

The venture, called Bodegga by Snooze, is currently being offered exclusively for takeout and delivery from 11 Snooze units in several markets. In addition to sandwiches and burritos, the menu includes a breakfast bowl.

The items are prepared from scratch within Snooze stores rather than being offered as a menu option to other operators. Customers can order them through Snooze’s Olo channel. Third-party services handle delivery orders.  

The food features the same upscale “chef inspired” twists that Snooze gives its mainstream breakfast and brunch items, according to Andrew Jaffe, Snooze’s CMO.  Promotional copy describes the selections as alternatives to the fast food sold via drive-thrus.

The selection is aimed at customers who may be under time pressures—something they can pick up on their way to work or have delivered when they get to the office, Jaffe told Restaurant Business. The hand-held daytime options are intended to provide an alternative to a leisurely sit-down breakfast or brunch at Snooze, a full-service concept.

They also provide an alternative to the full platter-style meals that abound on the Snooze menu. Those preparations will continue to be offered for takeout and delivery.

The Bodegga selections include a sandwich called The Big Bad Wolf, consisting of a sausage patty, thinly sliced applewood-smoked ham, melted Havarti and cheddar cheese, braised habanero pork belly, cage-free egg and house-made chipotle aoli, all served on a grilled brioche bun.

The burritos include a veggie and egg combo.

The breakfast bowl consists of black beans, poblanos and onions, sauteed red bell peppers, crumbled sausage, cheddar and jack cheeses, a house-prepared green chile, pico de gallo, cage-free scrambled eggs, chopped cilantro and hash browns.

In another new development for Snooze, the chain has pushed its closing hours back on weekends to 4 p.m. to accommodate some customers’ preference for a later brunch.

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