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Ghost kitchens hit the bigtime with Wendy’s deal

The chain’s 700-unit deal with Reef Kitchens signals that delivery-only locations could be the next big battleground for big concepts, said RB’s The Bottom Line.

Technology

Ghost kitchens find a new gear

Wendy’s plan to open 700 units with Reef Technology is a new high-water mark for the delivery-only restaurant business.

The nearly 40-year-old fast casual, known for its hot foods serving line, is eyeing new store formats and upgraded tech to shorten the “customer journey” to its heaping plates of orange chicken.

The chain has signed a deal with PT Mitra Adiperkasa Tbk to expand in Indonesia as it looks to add more units overseas.

With the purchase of software provider LibertyX, NCR believes it could have hundreds of thousands of crypto payment touchpoints by next year.

As chains come out of the pandemic, they are buying other concepts at a breakneck pace. Here’s why, according to RB’s The Bottom Line.

RB’s The Bottom Line looks at the winners and losers from the past quarter and finds some impressive results, but many chains are still a long way from recovery.

The ice cream chain was doing well going into the pandemic, then took off as consumers ordered a lot of treats. And then it was sold to Inspire Brands.

The vast majority of companies mentioned the variant and renewed coronavirus surge, but most remain optimistic about their own businesses.

Industry have surged this year and increased again in July. That could last a while despite the delta variant, says RB’s The Bottom Line.

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