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Marketing

Behind the scenes at the Nathan’s Famous Hot Dog Eating Contest

We were given the opportunity to judge the event, which generates billions of dollars in publicity for the brand every year. After more than 100 years, the event proved it could still surprise.

Financing

Subway proves that customization isn’t the draw people thought it was

The Bottom Line: The sandwich giant perfected the idea of the assembly line and its fully customizable menu. But its new “Subway Series” demonstrates that it has some pitfalls in the modern restaurant.

A new agreement will expose millions of Amazon Prime users to the delivery app, giving it a badly needed jolt.

The Bottom Line: High labor and commodity costs have eaten into margins and a bear stock market has wiped out valuations. And now the economy appears headed for a recession.

Rising wages are tempting some students to leave the classroom early, forcing schools to adapt.

The Bottom Line: The burger giant is facing the latest in a string of disputes with its operators, despite the company’s strong sales and record store-level cash flow and valuations.

A group representing Black franchisees voted “no confidence” in CEO Chris Kempczinski. Other groups could take similar steps amid anger over new renewal standards. “An absolute declaration of war on owners," one operator said.

In a push to expand its customer base and increase check averages, the chain is focusing on breakfast customization, plant-based choices and on-trend menu items.

The Bottom Line: The business is increasingly bifurcating. Fast-food restaurants are focused on speed and production. But demand for experiential dining remains high. Those in between may struggle.

Taste Tracker: Chicken in new guises at BWW, Slim Chickens and Toppers; Mooyah, Auntie Anne’s and Smashburger shake it up; refreshing thirst-quenchers for Starbucks, Dunkin’ and Charleys; and everything from cocktails to concretes to cookies make their debut.

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