OPINIONFinancing

5 lessons from Starbucks' comeback plan

The Bottom Line: The company’s latest revitalization plan offers several ideas that struggling restaurant chains can use to get back into customers’ good graces. Here are five such lessons.

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Food

Pei Wei expands its pantry to launch lighter, protein-focused dishes

Behind the Menu: The new items target healthy lifestyles, providing balance to the fast casual’s more indulgent Asian classics.

Financing

U.S. restaurant chains should pay close attention to Asian upstarts

The Bottom Line: While rapidly growing Mixue and Luckin Coffee have a long way to go before they surpass the biggest U.S. restaurant chains on a sales basis, their models should serve as a wake-up call.

Financing

Restaurants introduced a record number of limited-time offers last year. Where were the sales?

The Bottom Line: The restaurant industry, eager for sales and traffic in a difficult year, issued more new products than they ever have. Yet it hasn’t worked to get customers in the door.