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Can a franchisee be a successful brand operator?

This week’s episode of the RB podcast “A Deeper Dive” features Tabbassum Mumtaz, CEO of Ampex Brands, and Ericka Garza, brand president of its latest acquisition, Au Bon Pain.

Can a franchisee succeed as a franchisor?

This week’s episode of the Restaurant Business podcast “A Deeper Dive” features Tabbassum Mumtaz, CEO of Ampex Brands, and Ericka Garza, brand president for its latest acquisition, Au Bon Pain.

The two talk about what it takes for an operator to take over operations for an entire brand. A lot of franchisees have been buying up brands lately, taking advantage of favorable market conditions to add entire concepts to their collections.

Ampex operates hundreds of Yum Brands and 7-11 locations and recently acquired Au Bon Pain from Panera Bread. Mumtaz talks about the experience of owning a brand after years operating restaurants for other brands.

Garza, meanwhile, talks about the priorities for the brand itself and what it will take for the concept to succeed. Garza is a former franchising executive with Pizza Hut.

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Also, we are now on Alexa. Simply go to this link here and be logged into your Amazon account, look for “A Deeper Dive podcast” to enable the skill. Once it’s enabled all you need to do to listen is say, “Alexa, play A Deeper Dive.” You may also enable the daily short news podcast “RB Daily” by searching for the RB Daily podcast.

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