OPINIONFinancing

The fast-food value push may be here to stay

The Bottom Line: McDonald’s wants a “more holistic,” permanent, branded value offer next year, suggesting that the value wars of 2024 are unlikely to end when the calendar turns. But many brands would be better off staying on the sidelines.

This Premium Content is only available to rb+ Subscribers

Continue reading with one of the options below

or Subscribe

Restaurant Business Exclusive Content

Leadership

Cracker Barrel airs another plea to keep Sardar Biglari off the family-dining chain's board

Reality Check: A letter mailed to shareholders Monday repeats a detailed inventory of the investor's alleged faults as a business leader.

Financing

Innovation is great, until it isn't

The Bottom Line: Starbucks pushed through products recently while skipping its traditional testing processes, even as the coffee shop giant was working to improve operations. Those ideas are contradictory.

Financing

Fast-food chains get some big wins, despite a tough consumer environment

The Bottom Line: Wendy’s Krabby Patty Kollab generated strong sales for the chain. McDonald’s got traction with its Chicken Big Mac. Both proved that good marketing can win, even these days.