As franchise sales pick up again while the coronavirus pandemic shutdown eases, how should would-be restaurant franchisees look at these companies?
This week’s edition of the Restaurant Business podcast A Deeper Dive features Jeff Lefler, the CEO of FranchiseGrade.com, to talk about franchising in the age of the coronavirus.
Lefler has more than 20 years of small business experience and more than 10 as a multi-unit franchisee and consultant. His company provides research and education about and for franchises and can tell what kind of red flags buyers should look for in a purchase.
He discusses whether franchises are selling more aggressively now or whether they’re pulling back. Lefler also talks about why franchises are usually sold more like toasters, rather than the long-term investments they really are.