Can made-to-order burgers lift Carl’s Jr.?
This week’s episode of the Restaurant Business podcast A Deeper Dive features Iwona Alter, the brand president for the fast-food chain.
Alter joins the podcast to talk about the chain’s extensive initiatives, including its plans to start making its burgers fresh to order. Alter talks about the process to train operators and adapt the system to that change.
We talk about other initiatives at the company, including some of its recent marketing campaigns. And Alter talks other efforts, including additional improvements to its burgers. We also talk about the competitiveness of the fast-food market today, particularly in the burger category, and why such changes are vital for a brand like Carl’s.
We’re talking about burgers on the podcast this week so please check it out.
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