Beverage sales have become a major challenge for a restaurant industry getting more of its sales through delivery.
In this week’s edition of the Restaurant Business podcast “A Deeper Dive,” Technomic Senior Principal David Henkes talks about the role beverages play in restaurants and chats about some efforts chains are making to bolster those sales.
Applebee’s, for instance, has had great success by selling low-cost alcoholic drinks to get consumers excited about its restaurants. And some chains have tested alcohol delivery to find a way to generate beverage sales even on takeout orders.
Henkes discusses these issues and more on the podcast. Please have a listen.