How has Chipotle Mexican Grill’s reputation with customers changed in recent years? Why is Chick-fil-A as successful as it is?
For these and other questions, Executive Editor Jonathan Maze talks with Robert Byrne, senior manager of consumer insights for Restaurant Business sister company Technomic, on a special edition of the podcast "A Deeper Dive."
Byrne, using Technomic Consumer Brand Metrics data, discusses the impact of customer perception on a restaurant company’s success. And he talks about that perception and how it’s impacted a number of chains, including McDonald’s, Starbucks and others.
Please have a listen.