In this special episode of A Deeper Dive — guest-hosted by Nation’s Restaurant News editor-in-chief and Take-Away host Sam Oches — Sam talks with Joey Cioffi, founder and CEO of The Salad House, a New Jersey based franchise that has grown to 20 locations since it first opened in 2011.
Cioffi joined the podcast to share how The Salad House attempts to strike a balance between healthy and indulgent for the suburban customer and how he’s refined the business to support franchise success.
In this conversation, you’ll find out why:
- In kids’ menus, health-forward concepts have opportunity for growth;
- There’s a broad spectrum of customers looking for a balance of healthy and indulgent;
- An outside perspective can help you tighten up your business;
- You don’t need A+ real estate if you make enough noise in your messaging;
- You can’t fulfill your dreams if you don’t take a few risks along the way.
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