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How the omicron surge has affected restaurant traffic

A Deeper Dive: RJ Hottovy, head of analytical research with Placer.ai, joins the podcast to talk about the impact of surges on restaurant sales and traffic.

How has the omicron variant affected restaurant traffic?

This week’s episode of the Restaurant Business podcast “A Deeper Dive” features RJ Hottovy, head of analytical research with the data firm Placer.ai.

Hottovy is a longtime industry analyst who went to work with Placer last year. Placer tracks consumer traffic, and he talks about how that traffic has been changing of late.

He speaks about the quick and significant impact the latest surge in the coronavirus has had on sales. He also talks about the concepts that have fared best, and worst, over the past two years. And he discusses casual dining chains, who is gaining market share, and their ability to figure out to-go orders. Other topics include coffee and some interesting notes about restaurant industry traffic.

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