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How Smoothie King adjusts to an evolving customer

CEO Wan Kim joins "A Deeper Dive" to discuss the chain’s approach to technology and how it innovates with a limited menu.

This edition of "A Deeper Dive" is brought to you by PDQ POS.

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Smoothie King doesn’t need a big menu to keep growing.

This week’s episode of the Restaurant Business podcast "A Deeper Dive" features Wan Kim, the 1,000-unit smoothie chain’s CEO.

Wan Kim Smoothie King
Wan Kim

Kim discusses the chain’s strong growth—it has more than doubled in size since he took over in 2012—as well as its responses to technology and innovation.

Kim talks about Smoothie King’s deliberate approach to technology. He also reveals his views on third-party delivery. And he talks about innovation, and how the company considers it, as well as the key to the chain’s growth.

Kim also reveals a thing or two about mergers and acquisitions, giving us a somewhat surprising tidbit about his effort in one such deal.

Please have a listen.

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