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How Taco John's responded to the 'Taco Tuesday' challenge

A Deeper Dive: Barry Westrum, chief marketing officer for the Mexican fast-food chain, joins the podcast to discuss the trademark battle with Taco Bell.

This episode of A Deeper Dive is brought to you by Tock.

What happens when a giant brand suddenly gives you a marketing gift?

This week’s episode of the Restaurant Business podcast A Deeper Dive features Barry Westrum, chief marketing officer for Taco John's.

Westrum joined me on the podcast at the National Restaurant Association Show less than a week after taco bell asked the U.S. Patent and Trademark Office to cancel Taco John’s registration for “Taco Tuesday.” Taco Bell has since then brought in NBA star LeBron James to assist in the effort.

Taco Bell is many times the size of Taco John’s. Taco Bell’s campaign almost instantly gave the less-than-400-unit Taco John's a ton of attention.

We talked with Westrum about how the company responds to an opportunity like that and what the company thinks about the whole thing. We also discuss how things are going at the chain and what kind of interesting things they may have coming down the pipe.

We’re talking Taco Tuesday on A Deeper Dive, so please have a listen.

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