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Taco John’s Jim Creel on the coronavirus, expansion and LeBron James

The Mexican fast-food chain’s CEO joins the RB podcast “A Deeper Dive” to discuss how his chain has responded to COVID-19, and also Taco Tuesday. By Jonathan Maze on Jul. 22, 2020

How did Taco John’s come to own the trademark Taco Tuesday?

This week’s episode of the Restaurant Business podcast “A Deeper Dive” features Jim Creel, the CEO of the nearly 400-unit Mexican chain.

He discusses Taco Tuesday and the company’s defense of the trademark. He also discusses the chain’s handling of the coronavirus, how it’s affected the company and its operators, and their reliance on Paycheck Protection Program funding.

He also talks about the future of the drive-thru and whether communities will continue to restrict their development.

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A Deeper Dive  News  Quick_Service 
Restaurant Business Editor-in-Chief Jonathan Maze is a longtime industry journalist who writes about restaurant finance, mergers and acquisitions and the economy, with a particular focus on quick-service restaurants.
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