How did Taco John’s come to own the trademark Taco Tuesday?
This week’s episode of the Restaurant Business podcast “A Deeper Dive” features Jim Creel, the CEO of the nearly 400-unit Mexican chain.
He discusses Taco Tuesday and the company’s defense of the trademark. He also discusses the chain’s handling of the coronavirus, how it’s affected the company and its operators, and their reliance on Paycheck Protection Program funding.
He also talks about the future of the drive-thru and whether communities will continue to restrict their development.
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