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Why Baja Fresh never became Chipotle

The Bottom Line: More than 20 years ago, Baja Fresh was the country’s biggest burrito chain and attracted a massive valuation in a sale to Wendy’s. Its subsequent downfall offers numerous lessons for emerging brands today. By Jonathan Maze on Nov. 20, 2024
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Financing

Starbucks' year to forget

The Bottom Line: It’s been a full year since the coffee shop giant’s sales fell off a cliff. Here’s a look back at just how bad that year has been and a key lesson for the company and just about anyone else.

Financing

Here are 4 ideas for Subway's next CEO

The Bottom Line: The retirement of John Chidsey was not surprising given the sandwich giant’s sale to Roark Capital. Whoever takes over will have a lot to do. So here are a few ideas, starting with fixing relations with operators.

Technology

Big restaurant chains warm up to ghost kitchens again

Tech Check: Starbucks, Taco Bell and Jack in the Box have all set up shop in CloudKitchens recently, suggesting there may be some life left in the delivery-only model.