OPINIONFinancing

Why Starbucks needs to change its marketing

The Bottom Line: Brian Niccol’s early vision for his new company included an important comment: “We won’t let others define who we are.” That’s a key change for the coffee shop giant.

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Grocers are not quite the pizza chain competitors that we thought

The Bottom Line: We’ve long thought that pizza delivery chains were in a tough fight against the grocery store. But comments from Domino’s and data from Technomic say otherwise.

Technology

A fake restaurant raises real trust issues for AI

Tech Check: The self-proclaimed No. 1 restaurant in Austin, Texas, doesn’t actually exist. It highlights one of the problems with AI.

Financing

Starbucks CEO Brian Niccol is erasing one of his predecessor's more curious moves

The Bottom Line: The coffee shop giant is pulling back on the discounts it has been using to get customers in the door this year. Those discounts were either misplaced or unnecessary.