Financing

As the omicron variant continues to spread, everyone from small independent restaurants to McDonald’s either cut hours or reduced their services.

Big brands like Papa Johns and Tim Hortons continue to focus their development efforts on the fast-growing economy. But succeeding there is not so easy.

The Bottom Line: At a time when prices are taking off, the Mexican fast-food chain is pushing value hoping to resonate with customers by “zigging when everybody is zagging.”