First Watch names Chris Tomasso president

first watch eggs benedict

Marketing veteran Chris Tomasso has been named president of First Watch, the four-concept breakfast-and-lunch specialist, effective Jan. 1.

Tomasso, currently chief marketing officer for the company, will continue to serve in that capacity, overseeing First Watch’s marketing and culinary development, according to an announcement issued this morning. His duties will be expanded with his promotion to include all operations of First Watch’s four brands. 

All are what First Watch calls “daytime-only restaurants,” serving breakfast, brunch and lunch, but not dinner.

Tomasso will apparently assume the president’s title from co-founder Ken Pendery, who remains CEO.

In addition to the 135-unit First Watch chain, the company is the operator or franchisor of 116 The Egg & I restaurants, 20 The Good Egg branches and one Bread & Company café.

Tomasso is a 23-year veteran of the restaurant industry. The last nine were spent with First Watch.

Previously, he served in marketing positions for Cracker Barrel and Hard Rock Café.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

So you are opening a restaurant in a Walmart? Good luck with that

The Bottom Line: The retail giant is adding regional restaurant chains to its stores, giving them some key exposure. But there are some real drawbacks to pay attention to.

Financing

The FTC signals a tougher stance on franchising, for now

The Bottom Line: The agency’s comments last week represented some of its toughest regulatory moves on franchising in years. But the election might have a say in it.

Food

Why True Food Kitchen's new chicken tenders took a year to perfect

Behind the Menu: The gluten-free, air-fried tenders stay true to the restaurant’s health and quality mission, with the crispy crunch consumers crave.

Trending

More from our partners