Consumers gravitated toward familiar favorites in January, perhaps to counter holiday excess or beat the winter blahs. Burgers and other beefy LTOs scored well, especially when the meat was topped with bacon and cheese. Sweets also caught diners’ attention, even at breakfast.
Click ahead to see the 10 most appealing limited-time offers at chains from December through January, as indicated by Technomic’s MenuSurf survey, powered by Ignite. (The canvass of 500 consumers for 100 or more LTOs shows which are most likely to be ordered on the basis of the item’s name and description. Results are rounded to the nearest whole number.)