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Add chicken wings to the menu ahead of fall sports

Chicken wings are the quintessential sports snack for dine-in and carry out this fall
Photograph: Shutterstock

Even as stadiums are filled with cardboard cutouts of fans, real sports fans will still be watching their favorite teams (or finding new favorite teams in sports they’ve never watched) on TV this fall. Whether they’re at their favorite local bar and grill or on the couch at home, sports fans need fuel to root on the home team.

And what is more iconic to snack on while watching sports than the chicken wing? Americans consumed 1.4 billion wings during the Super Bowl alone earlier this year, according to the National Chicken Council, and 65% of wing eaters say they like to eat them during sporting events.

According to Datassential SNAP, chicken wings appeared on 44% of restaurant menus in 2018, but many operations have scaled back to limited menus due to COVID-19. Foodservice operations that want to make the most of smaller menus should ensure chicken wings are included as we head into an unprecedented sports season.

Chicken wings are a versatile offering that work well for dine-in and carry out, and the increasing variety of available flavors also makes them ideal for limited-time offers, boosting sales by simply swapping out the sauce. According to Innova Market Insights consumer research, 70% of U.S. consumers love to discover new flavors.

However, just because Americans are open-minded when it comes to chicken wing flavors doesn’t mean chefs should wing it when it comes to wing sauce. Making crave-worthy wing sauces requires flavorful ingredients, such as butter. In fact, most popular sauces—traditional Buffalo, Korean BBQ, Nashville hot, and parmesan garlic—require this kitchen staple.

However, chefs can also use buttery-flavored oils to create delicious wing sauces, saving time and money. Golden Award® Buttery Flavored Oil from Bunge Loders Croklaan has a rich buttery taste, displays an authentic buttery appearance and contains no artificial flavors or colors. And because it is shelf stable, it’s ready-to-use and easy to pour without the need for melting or clarifying.

“New and improved Golden Award is buttery, convenient, and versatile, and that is why we say it ‘makes butter jealous,’” said Tyronna Capers, senior marketing manager at Bunge Loders Croklaan. “In addition to wing sauce, Golden Award is great for sautéing, pan frying, grilling, and baking.”

Chefs who want to try Golden Award® in their wing sauces or other dishes can save even more with an available $100 rebate—click here to learn more!

This post is sponsored by Bunge Loders Croklaan

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