Flamin’ Hot had a breakout moment at the 2022 Super Bowl, with Megan Thee Stallion promoting the flavor in Frito-Lay’s commercial. On Monday, Buffalo Wild Wings capitalized on another national sporting event—the NCAA basketball championship game—to introduce heat-seeking customers to its new Doritos Flamin’ Hot Nacho Wings.
The fiery wings, developed in partnership with Frito-Lay’s Flamin’ Hot Doritos tortilla chips, make their official debut at BWW Wednesday.
The wings are spun in the proprietary flamin’ hot nacho sauce and topped with crumbles of the spicy tortilla chips. The menu addition offers another blazing option at BWW, this time, coupled with crunch.
“At Buffalo Wild Wings, we have built our reputation on delicious and unique flavor experiences that only we can deliver, and the new Doritos Flamin’ Hot Nacho Flavored Sauce is a slam dunk,” Jamie Carawan, VP of brand menu and culinary at Buffalo Wild Wings said in a statement. “Our partnership with Doritos expands on our rich heritage of signature sauces as we continue to innovate and create unexpected, one-of-a-kind bold flavors for our fans.”
The sports bar chain also teamed up with Frito Lay last fall to launch Doritos Spicy Sweet Chili Flavored Sauce. The limited-time Doritos Flamin’ Hot Nacho Flavored Sauce brings another new flavor profile to the fiery sauce lineup at BWW, which also includes Nashville Hot, Asian Zing, Mango Habanero, Blazin’ Carolina Reaper and Jammin’ Jalapeno.
Although Frito-Lay popularized the flavor profile with its Flamin’ Hot Cheetos and Doritos snacks, it’s since gained considerable traction in menu items and consumer products. The company previously teamed up with Taco Bell for the fan favorite Flamin’ Hot Doritos Locos Tacos, and the QSR expanded on that success with a flamin’ hot frozen slushie.
Treats chain Marble Slab launched Flamin’ Hot Cheetos ice cream and milkshakes last summer, and Mountain Dew embraced the flavor in a limited-edition soft drink.
BWW is also partnering with Frito-Lay parent company Pepsi Co. on an exclusive beverage flavor—MTN DEW Legend—with notes of blackberry, ginger and citrus. The bubbly drink debuted in March at the sports bar chain and is rolling out nationally next month.
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.