After cutting its menu by 40%, Chili’s has turned to updating its core offerings: burgers, ribs and fajitas.
The new versions of its classic dishes offer diners bigger portions for the same price. Its Bigger Big Mouth Burgers are now made with an 8-ounce patty, while its signature baby back ribs are served “Texas-sized” and its fajitas now come with 48% more chicken and beef.
To break the news of its pared-down menu to consumers, Chili’s last month set up an online marketing campaign where it broadcasted “In Menumoriam” videos for the items being slashed.
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