Chipotle debuted its latest limited-time offer on Thursday with the sweet-and-spicy Chipotle Honey Chicken.
The offering is scheduled to formally roll out on Friday in the U.S., Canada and the United Kingdom, but Rewards members can get early access, starting Thursday, by ordering through the app or online. It starts in France and Germany on March 12.
The protein option was a best seller in tests last year in Nashville, Tennessee, and Sacramento, California. It’s made with grilled seasoned chicken that has been marinated with smoked chipotle peppers and pure wildflower honey.
“Sweet-heat” has been an ongoing culinary trend across restaurant menus nationwide, sparked in part by the popularity of the condiment Mike’s Hot Honey.
“Chipotle Honey Chicken was our top performing limited-time offer in test markets and we’re excited for guests to taste this bold, new protein with their go-to order,” said Chris Brandt, Chipotle’s chief brand officer, in a statement. “The delicate balance of heat and a touch of sweet pairs perfectly with our real ingredients prepared fresh every day.”
In the fourth-quarter earnings call last month, Chipotle CEO Scott Boatwright said the brand has a full marketing calendar for the year, hinting that more new menu innovation is coming this spring.
“The LTOs this year are going to be really strong,” predicted Boatwright. “We have some new things we’re going to test and learn on, as it relates to summer months. More on that at a later date.”
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