It’s safe to say that Dunkin’s plant-based sandwich test went well.
The Canton, Mass.-based coffee and donut chain said Monday that it plans to start selling its Beyond Sausage Sandwich nationwide beginning Nov. 6.
The move comes just a few months after the company began testing the product at some New York City locations. That continues a pattern with fast-food concepts and plant-based menu items: Chains such as Burger King and now Dunkin’ are moving quickly once early tests prove to be popular.
In this instance, the company said the sandwich “quickly became one of the top-selling sandwiches” after it was introduced in Manhattan in July. That led the company to decide to roll it out at the chain’s more than 9,000 locations next month, which is more quickly than initially planned.
“Dunkin’ is the brand that democratizes trends for America, and this latest addition to our menu gives consumers more choice to meet their evolving needs,” CEO Dave Hoffmann said in a statement.
The sandwich is made with a plant-based sausage product from Beyond Meat along with spices made specifically for Dunkin’. It also features egg and American cheese on an English muffin. The company says the sandwich has less fat and fewer calories, cholesterol and sodium than a typical Dunkin’ Sausage, Egg & Cheese sandwich.
Dunkin’ plans to give out samples of the sandwich while supplies last from 8-10 a.m. on Nov. 8 and Nov. 9.
Plant-based menu items have become increasingly popular at fast-food chains, as companies such as Beyond Meat and Impossible Foods have targeted traditional meat eaters with their products.
The popularity of such products has helped fuel the companies’ growth and led traditional suppliers such as Tyson to enter the market.
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