Food

First Watch launches holiday menu

First Watch has debuted its limited-time holiday menu and gift card promotion.

Available through Dec. 31, the menu includes shareable dishes such as its Cinnamon Roll Waffle (Belgian waffle topped with cinnamon syrup, cream cheese frosting, toasted pecans and cinnamon powdered sugar) and Millionaire's Bacon (four slices of hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle) as well as individual menu items such as its Cinnamon Chip Pancake Breakfast (two fresh cage-free eggs any style with a cinnamon chip pancake and a choice of bacon, all-natural chicken, pork or turkey sausage). Guests can also pair their dish with First Watch’s seasonal Chilled Pear Cider (red Anjou pear, Fuji apple, organic ginger, lemon and cinnamon).

In honor of the holiday season, First Watch will also be giving guests $20 in bonus bucks for every $100 in gift cards purchased now through Dec. 31. The bonus bucks will be valid beginning Jan. 1 to Feb. 28.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Workforce

Restaurants have a hot opportunity to improve their reputation as employers

Reality Check: New mandates for protecting workers from dangerous on-the-job heat are about to be dropped on restaurants and other employers. The industry could greatly help its labor plight by acting first.

Financing

Some McDonald's customers are doubling up on the discounts

The Bottom Line: In some markets, customers can get the fast-food chain's $5 value meal for $4. The situation illustrates a key rule in the restaurant business: Customers are savvy and will find loopholes.

Financing

Ignore the Red Lobster problem. Sale-leasebacks are not all that bad

The decade-old sale-leaseback at the seafood chain has raised questions about the practice. But experts say it remains a legitimate financing option for operators when done correctly.

Trending

More from our partners