Truly, there is no restaurant more beloved than the neighborhood mom-and-pop. Locals love the feeling of being a regular, of knowing the owners and staff, and becoming personally invested in the restaurant’s fate. Visitors from elsewhere relish the feeling of discovering a hidden gem, unspoiled by corporate branding.
The problem with hidden neighborhood gems, though, is that owners often lack the resources of the big chains: the advertising and marketing budget, the access to paid promotions, the widespread name recognition.
But one thing they always have access to is Heinz ketchup, and now Heinz wants to help these restaurants thrive in the era of digital marketing. That’s why it established the Heinz Verified program.
When restaurants sign up for the Heinz Verified program, they immediately receive a special badge on the Uber Eats app and a place on the searchable national map of other Heinz Verified restaurants. They may also be featured on the Heinz social media accounts.
That’s just the beginning. The benefits increase as time goes on. Heinz Verified members receive bundle discounts when they buy Heinz products: the more different products they stock, the more they save. Every month, they also receive free samples of new and upcoming products that they can share with their customers, and every quarter they get access to a free trend report with insights and business tips that will help them compete in an increasingly crowded business environment.
The Heinz Verified program works because even if customers don’t know your name—yet—they do know Heinz. For most Americans, the name Heinz is synonymous with ketchup. No other brand has the same thick and rich flavor, derived from real tomatoes. Other ketchups simply don’t taste right. That’s why Heinz bottles have become almost standard in restaurants across the country, from diners and hot-dog stands to gastropubs, not to mention sports stadiums and many of the most beloved fast-food chains.
More recently, Americans have found that while Heinz ketchup has always been a perfect pairing for burgers and fries, its appeal is much wider. These days, you can find Heinz ketchup in Mexican restaurants, falafel joints, ramen parlors, and curry houses. Has there ever been a condiment with more mass appeal?
In a recent poll, 67% of the surveyed consumers said they vastly prefer Heinz ketchup when they’re dining out, and 84% said they would like a restaurant more if it served Heinz. Truly, this is the ketchup brand that the vast majority of Americans love and trust.
For independent restaurant operators, the Heinz Verified program is the easiest way to let customers know you care about providing the highest quality food before they even taste anything else on the menu. After all, you provide the best and most beloved condiment. So why shouldn’t you apply that attention and care to everything else that you serve?
The Heinz Verified program shows that Heinz is more than just a supplier: it’s a badge of trust, innovation, and support. To find out more, visit the Heinz Verified website and then get Heinz Verified here.
This post is sponsored by Heinz Foodservice