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How Baar Baar’s modern take on Indian food aims to change Americans’ perception of the cuisine

Owner-Partner Payal Sharma differentiates the restaurant’s menu, presentation, decor and other elements for a hip vibe, with an eye on expansion.

Payal Sharma, owner and managing partner of New York City’s Baar Baar, is on a mission to change Americans’ misconceptions about Indian cuisine. The gastro bar’s menu revolves around small plates and shareables, and post-pandemic guests are embracing the experience. 

Baar Baar also has an extensive list of inventive cocktails infused with Indian flavors, which are popular with the dinner crowd and during the Bollywood-style brunch on weekends, when the restaurant’s outdoor patio and indoor seats are filled with celebratory guests.

Payal Sharma
Payal Sharma

Listen as Sharma describes how the menu, design and vibe of Baar Baar differentiate it from most Indian restaurants, and how she hopes to replicate the concept in other locales.

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