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How Culver’s evolves its menu while staying true to a core of customer favorites

Director of Menu Development Quinn Adkins shares the sourcing and culinary strategies that drive Culver’s brand loyalty and growth.

Culver’s has grown from a Wisconsin chain of family-owned quick-service restaurants to an 800-unit brand with locations in 25 states. Director of Menu Development Quinn Adkins joined Culver’s in 2015, helping to drive that growth with slow but steady menu innovation.

Loyal customers come back again and again for core items such as Butter Burgers, cheese curds, frozen custard and chicken tenders, and these can never come off the menu. But Adkins thoughtfully incorporates contemporary culinary ideas, including a veggie burger made with real vegetables, entrees featuring sustainable seafood and on-trend frozen custard flavors.

Quinn Adkins

Quinn Adkins

Listen as Adkins talks about Culver’s longtime mission of partnering with Wisconsin farmers and how he brings culinary flair to a quick-service menu.

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