Food

How DIG on 4th merges fast casual and full service into a welcoming all-day cafe

Head chef Matt Weingarten’s craveable, veg-centric menu and comforting vibe elevate the DIG experience and build community.

Matt Weingarten believes in the power of community and of shared meals around the table. As head chef of 30-location DIG, that was his driving force when creating the menu for the brand’s new all-day cafe, DIG on 4th, where guests are encouraged to linger.

Along with the plant-forward, customizable bowls from the original concept, this new fast-casual/full-service hybrid offers all-day happy hour, shareable sheet tray dinners, sandwiches made with local ingredients on housemade focaccia and seasonal market-driven plates.

Matt Weingarten
Matt Weingarten

Weingarten also believes in the power of teaching people to cook and paying the kitchen team a respectable wage. Listen as he shares how he marries this high-touch approach with the latest technology, and why DIG on 4th, which opened just this week, is a restaurant model destined for expansion.

Subscribe on Apple Podcasts

Subscribe on Spotify

Also, we are now on Alexa. Log into your Amazon account, look for “Menu Feed podcast” to enable the skill. Once it’s enabled, all you need to do to listen is say, “Alexa, play ‘Menu Feed.’”

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Consumers are leaving their cars and going into restaurants

The Bottom Line: Drive-thru traffic has steadily fallen since the pandemic, even as other off-premise channels remain strong. That traffic has shifted back to the restaurants. Did the industry overdo the drive-thru?

Financing

In the 10 largest restaurant chains, signs of the industry’s evolution

The Bottom Line: Only 14 chains have been on the list of the 10 largest concepts over the past two decades. But that doesn’t mean that it hasn’t changed with consumer demand.

Emerging Brands

Olive & Finch lets diners dictate how they want to experience the brand

This growing premium fast casual out of Denver is expanding with an all-day menu priced no higher than $20. Part of the value offering is giving guests options for how they use the concept.

Trending

More from our partners