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How Fields Good Chicken is changing up its menu and marketing to keep guests engaged

Listen as Field Failing, founder and CEO of the fast-casual concept, shares strategies for differentiating the chicken menu and building a loyal fan base.

As the coronavirus situation has evolved, most fast-casual restaurants have lost lunch customers in business districts but gained dinner customers in residential areas. Listen as Field Failing, founder and CEO of Fields Good Chicken in New York City, shares how his concept has met the challenge by differentiating the menu, constantly engaging guests and reaching out to the community.

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